Effective 28 October 2026. Ads and landing pages in these categories may be rejected or limited. Local law can impose extra limits even if a category is not listed here.
Prohibited
- Illegal products and services, including stolen data and counterfeit goods.
- Malware, hacking services, and devices marketed primarily to intercept communications without consent.
- Scams, fake investment returns, fake job offers, and phishing.
- Weapons and explosives advertised to consumers where we cannot verify lawful dealing.
- Drugs and illegal substances, including recreational cannabis ads where we cannot confirm lawful local advertising.
- Sexual content involving minors, and any CSAM. This is banned without exception.
- Human exploitation, hate organized to attack protected groups, and terror content.
Restricted (often rejected without extra documentation)
- Alcohol, tobacco, and vaping.
- Adult sexual products and explicit imagery.
- Gambling and real-money games of chance.
- Prescription drugs and clinical treatments that require a medical license you have not documented.
- Political ads that hide the payer.
- Cryptocurrency trading pitches that promise guaranteed returns.
- Financial credit ads that hide fees or impersonate a bank.
Landing pages
A compliant ad cannot save a prohibited landing page. Reviewers look at the destination. If you are unsure, read the advertising policy and ask [email protected] before you spend production time on a borderline vertical.